Pricing · Fire & Rescue Services

Play free. Have the quizzes written for your service.

Every quiz is free to play — no account, in the browser. Free use is limited and draws on a generic UK library. A licence gives your service its own: a library written for and localised to your appliances, risks and procedures, per-instructor usage logging, and named support with reporting. All prices exclude VAT. Start with a 90-day pilot, then graduate to an annual licence.

Contract · 90-day pilot, then annual Billing · per service / cohort Payment · BACS · PO accepted Data · UK region

Try before you license · no account

Play free — then have the library written for your service.

Every quiz and tool runs in the browser free — hazard drills, scenario quizzes, watch-room briefs, tabletop packs, XVR file audits — no sign-up for most. Free use is limited and uses a generic library. The licences below give your service a private library written for it, plus the service layer.

Free to try · no account

Tier 01 · 90-day pilot

Pilot cohort

Unlocks full, unlimited use plus the service layer for one instructor cohort — logging, coaching, your own library — with onboarding and an evidence pack.

£2,250

/ 90 days

One-off · less than a day's external course

Library written for and localised to your service
Per-instructor usage logging
Full toolkit — unlimited use (no daily limits)
Named support & service-level reporting
One cohort, up to 12 instructors
Remote onboarding (90 min) + live exercise support
Evidence pack for the business case
Pilot fee credited toward your first annual term

Start a pilot →

Best for first engagements · proof of value

Tier 02 · Annual licence

Organisation

Full, unlimited use and the whole service layer, ongoing — logging, coaching and a personalised library for every instructor, priced per service. Cloud or on-prem.

from £2,950

/ service / year

Scales with service size · quoted on request

Full toolkit — unlimited use, every tool live & future
Per-instructor usage logging
Personalised, localised library — grown with your service
Service-level reporting & named support · SLA
Unlimited instructors & cohorts
UK cloud hosting · on-prem by arrangement
Quarterly releases and update briefing
ICT review pack — security and data-handling summary

Request a quote →

Best for whole-service rollout · multi-cohort

Deployment & add-ons

One-off cost for on-prem rollouts.

Most services run on UK cloud at no extra charge. On-prem carries a one-off provisioning fee to cover install, hardening, and handover.

A · UK cloud £0

Hosted, managed, always current

Included with every licence. No install fee, no infrastructure required.

B · On-premise £1,500

Installed on your service network

One-off provisioning. Includes install, pen-test handover, and ICT-policy alignment. Updates via signed packages.

Procurement

Designed to pass ICT and finance review.

We know the sign-off path. The pilot tier is deliberately below most services' delegated-authority threshold so you can start without a capital case.

Legal entity

Exmoor AI Labs Ltd Registered in England & Wales · No. 17177556

Data region

UK · London & Manchester No transfers outside UK

Assurance

Cyber Essentials · in progress

Payment terms

BACS · 30-day · PO Consolidated annual invoice available

Common questions

Everything services ask before signing.

Can I try the tools for free?

Yes — try every tool free in the browser, no account. Free use is limited (daily limits, a generic library). A licence unlocks full, unlimited use plus the service layer: per-instructor usage logging and coaching so you can evidence competency over time, a scenario library personalised and localised to your service, and named support with service-level reporting.

Where does the quiz content come from?

The tools don't rely on the AI's general knowledge. Current UK operational guidance is loaded in, and every scenario, question and answer key is written from the relevant sections of them. The same works for your own material — give us your policies, SOPs or station risk information and the tools work from those, so where your service differs from national guidance, yours is what comes through. Every piece of content is checked before anyone sees it, and records whether it genuinely used the documents rather than leaving you to guess.

What does "written for our service" actually mean?

Your appliances and callsigns, your local risk types, your SOPs and station risk information — written into the quizzes and scenes your instructors run, and delivered into a private library only your service sees. It is added to during the term, so the library grows with you rather than staying a one-off batch. The cadence is agreed in the service definition.

Is the £2,250 pilot refundable if it doesn't suit us?

If you decide not to progress to an annual licence, 50% of the pilot fee (£1,125) is refundable on request within the 90-day pilot period. If you do continue to an annual licence, the full £2,250 is credited against your first invoice.

What sits behind the annual "from" price?

Annual pricing is banded by service size (whole-time equivalent instructor count), not seat-counted, so you don't have to reconcile licences every time an instructor rotates. Small services start at £2,950; mid and large services quote on request.

Can we run the toolkit on our own network?

Most services run on UK cloud hosting at no extra charge. On-premise installation is available by arrangement, with a one-off provisioning fee. An ICT review pack — a security and data-handling summary — is available on request.

Does the price include training for our instructors?

The pilot includes a 90-minute remote onboarding plus one live exercise support session. Annual licences include quarterly release briefings and a named support contact. Bespoke in-person training is available as an add-on.

What happens to our data if we leave?

Your exercise data, scenarios and reports export in standard formats (PDF, XLSX, HTML) at any time. On cancellation, we delete all service data within 30 days and provide a deletion certificate for your records.

We're a brigade group / consortium. Can we co-licence?

Yes — group licences for two or more services are quoted on request with a meaningful discount on the combined list price. We've structured arrangements around lead-authority procurement before.

Bespoke & international

Customised for your service — wherever you operate.

The toolkit is grounded in UK NOG by default, but the underlying framework adapts cleanly to other doctrines and languages. For services with specific data-sovereignty or sizing requirements, we provision dedicated AWS regional deployments on request.

Custom builds · Exmoor AI Labs

We can build a solution for your business or organisation.

Tell us the problem and we design and build software to solve it — engineered around the latest AI agents and modern code. Delivered as a web app, or as native iOS (App Store) and Android (Google Play) applications, built, deployed and supported end to end.

Discuss a custom solution →

International & bespoke

Content, terminology and assurance framework mapped to your national doctrine. Full localised-language support across the UI, scenario library and generated reports — French, German, Spanish, Arabic and others delivered to date — plus custom incident taxonomies and service-specific reporting templates.Scoped & quoted per engagement

Dedicated AWS region

Single-tenant deployment in the AWS region of your choice — eu-west-2, us-east-1, ap-southeast-2, or elsewhere. Full VPC isolation, regional data residency, and your own encryption keys.From £12,000 / year · provisioning 4–6 weeks

Discuss bespoke requirements → Enquire about a dedicated region

Ready to scope a pilot for your service?

A 20-minute instructor demo is the shortest path to a quote. We'll walk your team through live tools and send the paperwork the same day.

Start a pilot → Book 20-min walkthrough